Appetite for
Are you tough enough to handle the punches?

Creating a band, building its catalogue, brand and audience all the way from a garage to an arena is very much like bringing a technology or any kind of innovation to market. Let’s hear from somebody who has been through exactly this –
Jon Schaffer. Founder, rhythm guitarist and last remaining original member of the Florida-based heavy metal band Iced Earth.

It’s all about hunger. It’s all about how committed you are to whatever it is you want to start, regardless if a band or a business.

- Jon Schaffer